BMW Forums
10-22-2007, 06:40 PM
Filed under: Economy (http://www.autoblog.com/category/economy/), Etc. (http://www.autoblog.com/category/etc/), BMW (http://www.autoblog.com/category/bmw/)
http://www.blogsmithmedia.com/www.autoblog.com/media/2007/10/bmw-1-series---01_450-op.jpg (http://www.autonews.com/apps/pbcs.dll/article?AID=/20071018/ANE02/71018008/1170/rss02&rssfeed=rss02)
You've heard this shtick before, but with oil prices hitting record highs - again - most automakers are making a play at bringing more frugal offerings to market. In the case of BMW though, we're a bit disjointed on the idea. Sure, the 1-series is the company's second best seller in Europe, behind the 3-series, and purchasing a 128i when it goes on sale here in the States next year is the best way to get behind the wheel of a Bimmer on the cheap. But if buyers are supposedly so cost conscious, would they really drop the coin on a BMW if fuel consumption were at the top of their priority list? BMW's cache, in the realm of both driving dynamics and badge-snobber, is largely unmatched, but are buyers bent on a Bimmer really going to downsize their ride when they can surely afford the premium the marque commands? We're not so sure.
[Source: Automotive News - Sub. Req.]
Gallery: BMW 1-Series Coupe
http://www.blogsmithmedia.com/www.autoblog.com/media/2007/09/bmw-1-series---01_thumbnail.jpg (http://www.autoblog.com/photos/bmw-1-series-leaked-pics/399899/)http://www.blogsmithmedia.com/www.autoblog.com/media/2007/09/bmw-1-series---02_thumbnail.jpg (http://www.autoblog.com/photos/bmw-1-series-leaked-pics/399900/)http://www.blogsmithmedia.com/www.autoblog.com/media/2007/09/bmw-1-series---03_thumbnail.jpg (http://www.autoblog.com/photos/bmw-1-series-leaked-pics/399897/)http://www.blogsmithmedia.com/www.autoblog.com/media/2007/09/bmw-1-series---04_thumbnail.jpg (http://www.autoblog.com/photos/bmw-1-series-leaked-pics/399898/)http://www.blogsmithmedia.com/www.autoblog.com/media/2007/09/bmw-1-series---05_thumbnail.jpg (http://www.autoblog.com/photos/bmw-1-series-leaked-pics/399905/)
Read | Permalink (http://www.autoblog.com/2007/10/18/bmw-expect-rising-fuel-costs-to-spur-1-series-sales/) | Email this (http://www.autoblog.com/forward/1016515/) | Comments (http://www.autoblog.com/2007/10/18/bmw-expect-rising-fuel-costs-to-spur-1-series-sales/#comments)
Read more... (http://www.autoblog.com/2007/10/18/bmw-expect-rising-fuel-costs-to-spur-1-series-sales/)
http://www.blogsmithmedia.com/www.autoblog.com/media/2007/10/bmw-1-series---01_450-op.jpg (http://www.autonews.com/apps/pbcs.dll/article?AID=/20071018/ANE02/71018008/1170/rss02&rssfeed=rss02)
You've heard this shtick before, but with oil prices hitting record highs - again - most automakers are making a play at bringing more frugal offerings to market. In the case of BMW though, we're a bit disjointed on the idea. Sure, the 1-series is the company's second best seller in Europe, behind the 3-series, and purchasing a 128i when it goes on sale here in the States next year is the best way to get behind the wheel of a Bimmer on the cheap. But if buyers are supposedly so cost conscious, would they really drop the coin on a BMW if fuel consumption were at the top of their priority list? BMW's cache, in the realm of both driving dynamics and badge-snobber, is largely unmatched, but are buyers bent on a Bimmer really going to downsize their ride when they can surely afford the premium the marque commands? We're not so sure.
[Source: Automotive News - Sub. Req.]
Gallery: BMW 1-Series Coupe
http://www.blogsmithmedia.com/www.autoblog.com/media/2007/09/bmw-1-series---01_thumbnail.jpg (http://www.autoblog.com/photos/bmw-1-series-leaked-pics/399899/)http://www.blogsmithmedia.com/www.autoblog.com/media/2007/09/bmw-1-series---02_thumbnail.jpg (http://www.autoblog.com/photos/bmw-1-series-leaked-pics/399900/)http://www.blogsmithmedia.com/www.autoblog.com/media/2007/09/bmw-1-series---03_thumbnail.jpg (http://www.autoblog.com/photos/bmw-1-series-leaked-pics/399897/)http://www.blogsmithmedia.com/www.autoblog.com/media/2007/09/bmw-1-series---04_thumbnail.jpg (http://www.autoblog.com/photos/bmw-1-series-leaked-pics/399898/)http://www.blogsmithmedia.com/www.autoblog.com/media/2007/09/bmw-1-series---05_thumbnail.jpg (http://www.autoblog.com/photos/bmw-1-series-leaked-pics/399905/)
Read | Permalink (http://www.autoblog.com/2007/10/18/bmw-expect-rising-fuel-costs-to-spur-1-series-sales/) | Email this (http://www.autoblog.com/forward/1016515/) | Comments (http://www.autoblog.com/2007/10/18/bmw-expect-rising-fuel-costs-to-spur-1-series-sales/#comments)
Read more... (http://www.autoblog.com/2007/10/18/bmw-expect-rising-fuel-costs-to-spur-1-series-sales/)